Available Technology Impacts Hotel Choice
As technology continually evolves, hotels must continually adapt. Televisions and air conditioning, once highly sought-after amenities, are now standard hotel fare. Combine that with the fact that most guests travel with their own entertainment through devices such as smartphones and tablets, as well as streaming services like Pandora and Netflix. How can hotels provide travelers with a personalized experience? Read on to learn about hotel automation technology trends that will shape the hospitality industry in Washington D.C. and beyond.
It comes as no surprise that tech-savvy amenities and features are quite popular among travelers, and now more than ever the availability of technology plays a role when it comes to booking a room.
In a world where we’re always connected to technology and personal devices provide instant access to information regardless of where we go, travelers have come to expect free access to high-speed Internet. According to a recent SmartBrief poll, nearly half of respondents say they travel with two devices, and one-third of survey respondents travel with three or more devices. Hotel guests expect to connect in the same way they do at home and the office, without buffering issues, time limits, or concern over data usage.
In-Room Touch Screen Controls
Whether hotel guests want to dim the lights, watch TV, or order room service, there are numerous features available using touch screens. Such technology creates a personalized guest experience and allows travelers to control nearly every feature in the room with a single touch. Touch screens also provide an incredible opportunity for hoteliers who are focused on energy savings and cost cutting. With one-touch energy settings guests and staff can manage lighting and HVAC, creating an unforgettable experience while complementing a hotel’s sustainability efforts.
With the introduction of mobile keys, guests no longer need to wait in line at the front desk. A hotel room key is now the smartphone guests already own. Through a mobile app, guests will be notified that their room is ready. Once at the room, a guest simply waves their phone in front of the lock, and it opens. Mobile keys increase guest satisfaction and the likelihood of a customer booking a room through the hotel’s apps or site. Checking into a hotel room may never be the same again.
Lobbies Become Tech Hubs
In a recent survey, conducted in partnership with The Wall Street Journal and SmartBrief, hoteliers were asked where they will focus most of their technology purchases over the next year. Here’s how they answered.
- Guest room- 51%
- Lobby- 12%
- Front desk- 23%
- Meeting and event space- 14%
In an attempt to encourage hotel guests to spend more time in the lobby, hoteliers are offering programming, residential-style furniture, and lots of electrical outlets. Hotel properties are also installing digital signage so guests can look up local attractions, print boarding passes, and access hotel information.
Choosing a hotel is about more than a clean, spacious room, it’s a personalized experience away from home. What technology do you plan to add to your hotel property over the next year? Contact us to learn more about CytexOne tech amenities.