New Features Allow Guests to Have a Virtual Concierge
The hospitality industry has always been at the forefront when it comes to embracing new technology. Voice recognition is the latest technology to be making a big impact in the industry. This hands-off feature offers newfound possibilities for luxury chains throughout the country and a way for properties in dense markets like Los Angeles and New York City to stand out.
Voice recognition is relatively easy for hotels to integrate, especially those that already have automation systems in place. For those starting from scratch, they can get started with informational features then expand over time. Below we’ll highlight some ways to use this technology as well as some tips to further optimize it.
Quick Access to Information + Services
The most popular way to integrate voice recognition technology thus far is to use it as a virtual concierge service. Instead of having to pick up the phone and call the front desk, guests can use voice commands to request room service, book a spa, reserve a table at your restaurant, ask for directions, or find out event schedules.
Create Custom Greetings for Guests
Whichever device you’re using for your voice recognition needs, you can program it to say a personalized greeting when a guest arrives. What you’re doing is programming a recording or playlist that goes off during a specific command. Record a greeting to match the season or event and save it in to the system. All you have to do is let guests know how to activate the greeting or have an employee present when they arrive to do it for them.
Let Guests Adjust In-Room Technology
We’ve talked in the past about the benefits of having in-room controls for guests to personalize their experience. Through guest room automation, they can use a tablet or app to adjust lights, temperature, and entertainment. Now you can expand that control to include voice recognition by simply incorporating the right technology whether it’s an Amazon Echo device or a more integrated system.
Take Advantage of Data Analytics
Voice recognition software like Volara specifically designed for the hospitality industry also includes extensive data analytics. Based on the commands people use, you can gauge the percentage of guests opting into the technology, the services and amenities they request most, and the reduction of front-desk calls. Start with the technology in a few rooms and use the data to see if it’s worth expanding to the rest of your property.
Tips for Using Voice Recognition in Your Hotel
- Suggested Commands: Despite huge improvements, voice control technology is still not as intuitive as it could be. You need very specific commands for it to work. Just like you include a channel guide in your rooms, add a list of common commands that let guests adjust technology, request maintenance, or learn more about your services.
- Device Placement: Make sure your voice recognition device is in a convenient location. One way to do this is by creating concierge stations. These include the touchpad that manages in-room controls, a coffeemaker, and your voice-recognition device. The device should be central enough that it can receive commands from the bed and general lounge areas.
- Network Foundation: As with most smart technology, voice recognition depends on the Internet of Things. Commands are sent to a cloud database before being executed. For this reason, any successful voice recognition strategy will require your property to have a strong network infrastructure to back it up.
If you want to learn more about how smart technology, and specifically voice recognition, could make a difference in your NYC hotel, reach out to CytexOne to explore our smart hospitality solutions.