We went ahead and collected the opinion of several highly intelligent people regarding the Control 4 system.
 
Wired Magazine
The automated life used to be the exclusive realm of the rich. Now home automation is coming to a subdivision near you. … Howell turned to Control4, a Utah startup founded in 2003 by three veterans of the industry. Their mission:  to bring home automation out of the stratosphere of costly systems and high-maintenance software into the realm of off-the-shelf consumer electronics.  Already, Control4 is forcing people who sell these systems to rethink their business

Fast Company (#5 on Hot Tech 101 list)
“Home automation products have been aimed at either the nouveau riche (think show-offs who designed their houses so they could run their living room stereo from the patio) or the nouveau crass (think the Clapper).  By chasing everyone in between, Control4 is poised to reshape and expand this business.  As technology spreads through our homes, it only makes sense to have a single control that oversees media, lighting, temperature, even security --all without the daunting (and outrageously expensive) task of major home construction orretrofitting.”

TWICE
“Start-up Control4 plans to leverage IP-based standards and no-new-wires technologies to create an integrated home-control and distributed-audio system that will expand the custom-install market.”
 

Digital Connect
“Like other new vendors, Control4 is keen to the fact that digital convergence, especially wireless-based products, helps expose integrators to the midrange of the mass market, which is made up of middle-class families living in existing homes that want to take advantage of new technologies without breaking their bank accounts or tearing down their walls.”

 
Dow Jones News Service
“West described the software as similar to TurboTax in that it will present the user with a series of questions regarding their preferences and then set household products and devices accordingly, for example, a thermostat or a fireplace, lights, security systems and audio-visual equipment, to name a few.”

 
Connected Guide to the Digital Home
“Control4 is different than the other control systems in the market, however, in that it works both wired and wirelessly, meaning you don't have to knock down walls of your existing home to pull wire.”